Massage Therapy Advertising Words

Finding the right massage therapy advertising words can seem like a challenge at first. But once you start thinking like a marketer, it becomes very easy.  Massage therapy, more than most businesses, produces a profound benefit to clients.  Therein lies the secret...it's all about the benefits.

Benefits vs Features in Massage Advertising​

What are features of your massage practice? Those are the things you sell and their components.

For example, here are a few advertising slogans that use features of a typical massage practice:

• Deep Tissue Massage Includes Aroma Therapy
• Couples Massage With Scented Oil
• Swedish Massage With Hand and Foot Treatment
• Free Upgrade from 60 to 80 Minute Massage

What these words have in common is that they all explain a service. The name of the service and what is included.  

Now compare that to these advertising phrases that use benefit-oriented messaging for a massage practice:

• Relieve Sore Muscles Fast
• Relax Muscle Tension
• Improve Your Sleep Quality 
• Reduce Feelings of Anxiety 
• Feel Better!

Benefits tell the client what they're going to get out of the exchange. The client pays for their massage, and in return, they don't get a deep tissue massage, they get relief from their sore shoulder.

See the difference?

Benefit-oriented messaging holds a distinct advantage over feature-based messaging in massage therapy advertising campaigns and in how you use the same phrases and words on all of your marketing materials.

While feature-based messaging focuses on the tangible attributes of a service, benefit-oriented messaging tells that client how their life will be transformed. 

For Advertising - Features Bad, Benefits Good!

By highlighting how a product or service addresses specific needs, solves problems, or enhances well-being, benefit-oriented messaging resonates on a much deeper emotional level with the audience. 

In the context of a massage therapy advertising campaign, the words you use can be the difference between success and a waste of money!  Don't get caught in the trap of listing a service and thinking a client will respond. People respond to emotion way better than to fact.

Use advertising words and phrases to paint a vivid picture of the positive outcomes and experiences your massage clients can expect, tapping into their desires and aspirations.

Setting Up for Repeat Massage Clients

When you use benefit-oriented messaging in your advertising, it creates a more personal connection with prospective clients, making the audience envision themselves enjoying the wonderful outcome of the massage.

By building a connection early on - even before booking the first massage - you are much more likely to keep that client long term. Re-Booking a massage client becomes much easier when the entire engagement is based on teh client feeling better, or having some other benefit.

The user journey looks like this:

1. Massage therapy advertising words that are benefit-oriented
2. During initial booking, be sure to ask questions about what benefit the client is expecting (what outcome).
3. Make sure your Intake Form includes a question about desired outcome - review this and ask about it before you begin
4. During check out, reinforce the benefit, even if the client doesn't offer it up, explain that over time, the client will get the desired result (the benefit).
5. Ask for the next appointment - re-book them.

To help you organize your marketing materials and get some good phrases and wording together, here is a list of benefits you can use. Take variations and use these words and phrases for your website, flyers, ad campaign, facebook ads, or any other place where you need to get your messaging organized.

List of Massage Therapy Benefits

Relieve Stress: Massage helps relax the body and mind, reducing stress levels and promoting a sense of tranquility.

Help With Pain Management: Massage can alleviate muscle pain, tension, and soreness, providing relief from chronic conditions like back pain, migraines, and arthritis.

Improved Blood Circulation:  Massage enhances blood flow, aiding in the delivery of nutrients and oxygen to cells, while also promoting the removal of waste products.

Muscle Relaxation: It helps muscles release tension and knots, improving flexibility and preventing injury.

Enhanced Flexibility: Regular massage can increase joint range of motion, making movements smoother and more comfortable.

Improves Posture: Massage therapy can correct postural imbalances by relaxing tight muscles and encouraging proper alignment.

Get an Immune System Boost: Massage has been linked to improved immune function by increasing the production of white blood cells. Most people never think of this!

Better Sleep Quality: Massage promotes relaxation and can help those struggling with insomnia achieve a more restful sleep.

Release of Endorphins (Or you can just say, Feel Better!): Massage triggers the release of endorphins, which are natural painkillers and mood enhancers.

Reduced Anxiety and Depression: It can lower levels of cortisol (the stress hormone) and increase serotonin and dopamine levels, contributing to improved emotional well-being.

Lower Blood Pressure: Regular massage sessions have been shown to help lower both systolic and diastolic blood pressure. This is another benefit almost always overlooked. Are you asking people about their BP status on their intake forms?

Enhanced Post-Workout Recovery: Athletes benefit from massages by reducing muscle soreness and aiding in quicker recovery after intense workouts. Athletes make great repeat clients. These are people that must absolutely be re-booked.

Improved Digestion: Abdominal massage can stimulate the digestive system, relieving bloating and promoting regular bowel movements.

Headache Relief: Massage targeting neck, shoulders, and head muscles can alleviate tension headaches and migraines.

Enhanced Skin Health: The friction from massage can stimulate blood flow to the skin, promoting a healthy complexion.

Stimulated Lymphatic System: Certain massage techniques encourage lymphatic drainage, aiding in the removal of toxins and waste from the body.

Alleviation of Carpal Tunnel Syndrome: Massage can relieve symptoms of carpal tunnel syndrome by reducing pressure on the median nerve.

Prenatal Comfort: Prenatal massage helps alleviate discomfort during pregnancy, reducing back pain, swelling, and stress.

Increased Energy Levels: Massage increases circulation and oxygenation, leaving you feeling rejuvenated and invigorated.

Emotional Balance: Massage can provide a safe and nurturing environment, leading to reduced anxiety and an improved emotional state.

Cognitive Enhancement: Improved circulation and relaxation can lead to better focus, clarity, and cognitive function. If you're advertising to a large 55+ community, this is a big one.

Soothing of Nervous System: The calming nature of massage soothes the nervous system, reducing the fight-or-flight response.

Release of Muscle Toxins: Massage can release toxins trapped in muscle fibers, promoting overall detoxification.

Sense of Well-Being: The overall effect of massage contributes to a heightened sense of physical and mental well-being.

Don't forget imagery! The pictures you use in your advertising should include anything that connotes how your clients will feel (the benefits!). Use a "hero shot" that includes a person who looks like they are happy because of your services.  Something like this...

She looks happy, doesn't she!?

Massage Therapy Advertising Words List

That list of benefits should get your creative juices flowing. But if you still need help, here is a cheat sheet. We've written down 25 fantastic catch phrases that bring benefit-oriented messaging to your massage advertising.

Use these words however you want. For Google Ads, or Facebook Ads, you may need to add a little text or make them shorter depending on the ad format. But these should get you going!

1. Soothe Away Stress, Sleep Soundly, and Feel Your Best with Our Expert Massage.
2. From Muscle Aches to Serene Slumber: Discover the Healing Touch of Massage.
3. Unwind, Relax, and Reclaim Your Sleep: Let Massage Nourish Your Nights.
4. Release Tension, Enhance Sleep: Elevate Your Well-Being with Therapeutic Massage.
5. Say Goodbye to Muscle Aches and Hello to Blissful Sleep with Our Massages.
6. Stress-Fighting Massage: Your Path to Reduced Tension, Better Sleep, and Healthier Living.
7. Elevate Your Mood, Lower Your Stress, and Experience the Joy of Massage.
8. Unlock Inner Calm: Our Massage Therapy Eases Stress and Boosts Overall Health.
9. Relieve Stress, Lower Blood Pressure: Embrace the Healing Benefits of Massage.
10. From Tension to Tranquility: Massage's Gift of Stress Relief and Peaceful Sleep.
11. Massage Away Worries, Melt Stress, and Embrace a Life of Serenity.
12. Your Prescription for Wellness: Our Massage Therapy Heals Body, Mind, and Sleep.
13. Muscle Aches, Anxiety, Stress: Our Massage Therapy Offers Solutions That Heal.
14. Discover the Healing Power of Touch: Massage, Your Path to Better Sleep and Health.
15. Relaxation Beyond Compare: Our Massage Therapy Addresses Stress, Aches, and Sleep Woes.
16. Lower Stress, Boost Mood, Improve Sleep: Our Massages Are the Key to Your Well-Being.
17. Transform Your Health: Experience Lower Blood Pressure, Reduced Stress, and Healing Massage.
18. Aches, Stress, Sleep: Our Massage Unlocks the Doors to Better Health.
19. Knead Your Way to Wellness: Our Massages Alleviate Aches, Eases Stress, and Enhance Sleep.
20. Release Tension, Embrace Tranquility: Massage's Solution to Anxiety, Aches, and Sleeplessness.
21. Holistic Healing Awaits: Experience Massage's Benefits for Stress, Aches, and Sleep.
22. From Stressful Days to Peaceful Nights: Our Massage Therapy Transforms Your Well-Being.
23. Your Health, Our Priority: Massage's Healing Touch Relieves Aches, Stress, and Improves Sleep.
24. Unlock Vitality: Our Massages Address Anxiety, Aches, Stress, and Sleep Concerns.
25. The Art of Wellness: Our Massage Therapy Elevates Health by Easing Stress, Aches, and Sleep Issues.

Feel free to use these advertising words and phrases however you want. You can take them as-is, they are all fresh and unique! Or feel free to take these and modify however you want to use as your own.  

For more information on setting up a Massage Therapy Advertising program, start by reading up on massage therapy pay-per-click advertising.