Massage Therapist Marketing - What Exactly Should You Be Doing?

As a massage therapist, you know that your touch can heal, soothe, and rejuvenate. Bet let's get real - if you don't have clients booking, you can't do your work!  But exactly what are you supposed to do for massage practice marketing?

A recurring theme with the therapists we work with is that they just don't know where to begin or what to do with marketing.  There is so much noise out there, but very few places that explain what to do and how to do it.

Well, let's fix that!

Let's take our most popular "do it for me" massage marketing package and break it down into the individual parts, so you can see exactly what we do and what we do it.

This package costs $500/month.  You CAN do this yourself.  The issues most massage therapists face is that 1) they don't particularly want to do these things, and 2) if they do, they inevitably fall behind, get complacent, and end up not doing it at all.

In short, most either don't do it well, or don't do it at all.

That's why for the cost of 5 massages a month, you can get us to do it for you.  Of course, the idea is that over time, you'll get your money back plus much more in new clients.

Breakdown of Monthly Massage Marketing Activities

Here’s how six key components of the Core MB Marketing Package can help elevate your massage therapy business:

1. Setup Google Business Profile + 4 Updates/Month

Why it Matters

Visibility: A Google Business Profile makes your practice visible on Google Maps and local search results. With the majority of people turning to Google for local services, this is your first point of contact with potential clients.

Trust and Credibility: Regular updates keep your profile fresh, showing potential clients that your business is active and engaged. It also signals to Google's algorithms that your listing is current.  From experience we know - the more active the Google Business Profile is, the better visibility Google gives it.

Customer Engagement: Updates can include special promotions, new services, or testimonials, encouraging interaction and attracting more visitors.  Any time you have some openings, you should be posting it to your Business Profile.  

We post once a week to your Google Business Profile which is a solid number of updates. It's way more than most others, and it will help your Profile do well over time.

Impact on Your Practice: This feature ensures you stand out in local searches, possibly even driving foot traffic to your practice (depending on location) and building a community around your brand.

2. 2 Facebook Posts Per Week

Why it Matters:

Community Building: For most massage and bodywork professionals, their clients are on Facebook.  The demographic skews older, which is where most of your clients will be.  Regular posts where your demographic spends a significant amount of time can help build a community around your brand.
    
Showcase Expertise: Use posts to educate clients about the benefits of massage, share wellness tips, or highlight client success stories, establishing yourself as an expert in your field.  So many people who get massages have no idea about the various impacts on their health - many (most?) just think it helps them relax.

Direct Engagement: Prompt responses to comments or messages can convert social interactions into bookings.  You would be surprised how a simple post "I have 3 openings this afternoon!" can work.  But you need a bit of a local following first.  That's why regular posts are so important.  Get it going first, and build on it, then use it to get and keep clients.

Impact on Business: Consistent engagement on social media can lead to increased brand loyalty, repeat customers, and new client referrals.

3. Up to 1 Hour of Website Updates Per Month

Why it Matters:

Fresh Content: With Wordpress and Wix (and similar) most websites are pretty easy to update these days. Still, so many people just don't do the updates.  How many times have you tried to get something to look a certain way - spent hours on it - and finally given up?  It happens all the time.

Just let us do it for you.  New therapist in your center?  We'll add it.  New page about Sound Baths?  We'll add it.  Update your Thai Massage gallery?  No problem.  

We'll just handle it for you.  Send us what you need in an email, and we'll knock it out, usually within a couple hours of the request.

Impact on Business: An up-to-date website reflects professionalism and care for your practice, encouraging trust and more online bookings or inbound calls.

4. 2 Blog Posts Per Month

Why it Matters:

SEO Benefits: Blogging regularly provides fresh content that can be optimized for search engines, helping you rank for relevant keywords.  In short, the more new content on your website, the more Google will show your website.

Value Addition: Blogs can educate your audience about massage therapy, health tips, or wellness, positioning you as a thought leader - a fancy way to say people will trust you!  Everyone likes to have that practitioner, who they turn to for info.  "My massage therapist said...."  That's what you're after!

Backlinks: Quality content might attract links from other websites, further boosting your Google exposure.  The more people who link to your content, the more Google likes you.

Impact on Business: Blogs not only drive organic traffic to your site but also help in nurturing leads by providing value, which can convert readers into clients.

5. Optimize Your Site for SEO

Why it Matters:

Higher Search Rankings: SEO optimization ensures your website ranks higher in search results for terms related to massage therapy, making it easier for potential clients to find you.

Targeted Traffic: By focusing on SEO, you attract users who are specifically looking for massage services, increasing the likelihood of conversions.

Impact on Business: SEO can significantly decrease your customer acquisition costs while increasing the quality of traffic to your site.

6. Monthly Website Analytics Report

Why it Matters:

Data-Driven Decisions: This helps you understand where your website visitors are coming from. You can easily compare Google to Facebook, or see how many people from your paid ads are coming to your site..

ROI Tracking: You can track which marketing efforts are paying off, enabling you to invest more wisely in future marketing activities.  If you spend $500 on Facebook ads, you need to know exactly how many new customers you got!

Impact on Business: With insights from analytics, you can refine your marketing strategy, optimize your budget, and enhance client engagement tactics.

By integrating these six actvities into your marketing, you not only enhance your visibility and credibility but also create an ecosystem that supports sustained growth for your massage therapy practice.

From SEO to social media engagement, each element plays a crucial role in attracting, educating, and retaining clients, turning your massage practice into a thriving business. Remember, marketing in the digital age is about connection, consistency, and content – the three Cs that can make all the difference in your massage therapy business.